2011-01-06
苹果发布了一则最新的iPhone 4广告,与以往专注FaceTime的广告不同,这次的广告重点放在了iPhone 4的高清Retina屏幕。
这则题为“Every”的广告从每个方面展示了iPhone 4的高清Retina屏幕,每一颗雀斑、每一道皱纹、每一个字母、每一个单词、每一条tweet、音符、打斗场面,以及回忆,通通都显出前所未有的美丽。
Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Creative Director: Alain Briere
Associate Creative Directors: Jamie Reilly, Kevin Tenglin
Art Director: Parker Grant
Copywriter: Louise Shieh, Pete Figel
Agency Producers: Anne Oburgh, R.J. Pomeroy